SHEIN Launched New Headquarters In Dublin
Shein has announced the launch of its new EMEA region headquarters in Dublin city center, Ireland, which will serve as "the heart of Shein's operations in the region."
As part of the retailer’s goals to strengthen its connection to local economies, consumers, and communities, the new headquarters will contain Shein’s strategic IT hub for Europe, the Middle East, and Africa.
Shein’s new headquarters will establish 30 “key” job responsibilities within the company, with the “intention of increasing that number as the company grows.”
Shein stated in a statement that it will expand its personnel across areas such as data analytics, security engineering, finance management, and legal.
As part of its efforts to “empower local entrepreneurs,” the Chinese retailer also confirmed intentions to expand its Shein graduate program in Ireland and expand its in-house fashion incubator program, Shein X.
Shein also announced plans to open 30 pop-up stores across the EMEA region this year, with the first opening today at Opera Lane in Cork, Ireland, and being open until May 17.
“I am delighted to launch our EMEA headquarters in Ireland “ said Leonard Lin, Shein’s worldwide head of government relations. Ireland’s pro-business environment and easy access to people make it an ideal location for firms like Shein to manage and grow our operations in the region.
“The opening of our Dublin office marks an important milestone in Shein’s expansion in EMEA, which is one of our most important markets.”
“We are looking forward to contributing to the growth of local economies and supporting local communities.”